Brand identity is an important part of marketing. It says something about your business or its physical products; for example, what they look like, how they smell or feel. In fact, properly created, a brand identity says everything about what the product wants to be. 

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Your brand is one of your most important assets. It is essential that everyone understands the value of the brand and knows how to use it.

ionDezine 

DHWANI SHAH  - "Graphic Designer